The two major features that set Nike Air Jordan shoes apart from other sneakers were in the design of the shoe itself
and in the logos printed on the shoes. The earliest shoes
released in 1985
were a leather base in both high top and low top varieties. They were the first shoes to carry the winged basketball that would come to be known as one of two Nike Air Jordan standard logos. This logo would appear on three versions of Nike Air Jordan Shoes
printed on either the side near the ankle or on the tongue of the shoe. When the fourth version was introduced in 1987 the logo was changed to what was dubbed the 'jumpman' a picture of a basketball player going up for a slam-dunk. This logo appeared on many places depending on the particular shoe. Sides
tongue and sole were all fair game for logo placement and the jumpman appeared on all.
The most unique feature of the Air Jordan line though was in the Nike Air technology. This allowed for a design that brought extra air into the sole of the shoe
creating a better cushion for the foot of the wearer. All of the Air Jordan shoes had this technology
but it became much more visible in the later lines. In these designs a squeezable shoe 'pump' was installed into the tongue of the shoe. By pressing the pump a customer could change the firmness of the fit of the shoe
adjusting this for personal preference and maximum comfort.
Currently many top of the market shoe stores sell the Nike Air Jordan shoe lines at full retail prices
leaving wholesale Nike Air Jordan for outlet stores
prices ranging from $70 to over $300
averaging out around $100. In order to combat these prices and take a share of the wholesale Nike Air Jordan market online websites such as urbanhotlist.com have appeared. They offer discounted prices on these shoes
through wholesale options and bulk orders. This guarantees the authenticity and quality of the shoes
but for a much lower price.
Both advantages and disadvantages exist when it comes to purchasing from an online wholesale site
like urbanhotlist.com. The access to a much broader base of merchandise
in this case additional colors and styles of shoes that might not be available in stores and at wholesale pricing
can be kept reasonable
even after shipping and handling.
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