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The leasing team of Faith Hope Consolo
vice chairman
and Joseph A. Aquino
managing director of Garrick-Aug Worldwide
Ltd.
exclusively represented the landlord in leasing 91 Greene St. to an obscure
yet ultra hip urban retailer A Bathing Ape. The Soho location will serve as the U.S. flagship for the street wear retailer
also known as BAPE (pronounced baypee)
and will include a cafe.

The 10-year lease is for 3
36
s/f
including two levels and mezzanine space. Apparel retailer Tehen previously occupied the site.

According to Ms. Consolo
BAPE's retail concept is perfectly suited for this hyper-trendy Soho neighborhood. The company, whose name is a clever riff that pokes fun at complacency among Japanese youths, was launched 11 years ago by designer, producer, musician and disc jockey Nigo, a self-professed 'Planet of the Apes' fanatic. His designs incorporate simian imagery, hip-hop culture and camouflage motifs and are deliberately sold in limited quantities to preserve exclusivity. BAPE clothing and accessories have reached feverish popularity among the young and hip. Customers in Japan have even been known to wait in line just to get into the store to shop! This New York flagship will allow the retailer, which already has stores in Japan, Hong Kong and London, to expand its brand within the U.S.


The lifestyle retail boutique
which will feature an array of apparel and accessories
is slated to open this summer.

"This incredible signature location features a modern
all-glass facade and nearly 20 feet of street frontage
said Mr. Aquino.


However
the area's non-stop pedestrian traffic and proximity to some of the most well known retailers in the world are what truly makes 91 Greene St. a standout retail address."

Situated on the same block as Louis Vuitton
Armani Casa
Anne Fontaine and La Perla
91
Greene St. is also located near other marquis retailers
including Salvatore Ferragamo
Helmut Lang and Apple Computer.

Christopher Owles
managing director of Sinvin Realty
represented the tenant in the transaction.